Tumblr abruptly closes down its Storyboard project, lays off entire editorial team


A year ago, Tumblr launched an ambitious attempt to curate content from within the blog network — a unit known as Storyboard, with its own editorial staff who highlighted and aggregated posts from popular Tumblrs. Although the company seemed to have high hopes for the project, founder and CEO David Karp announced late Tuesday night on the official Tumblr blog that Storyboard has been shut down and the staff of the unit have been let go.

In his post, Karp (who will be joining us at our paidContent Live conference on April 17) said that the idea behind the project was to create an editorial team of “experienced journalists and editors assigned to cover Tumblr as a living, breathing community” and to “tell the stories of Tumblr creators in a truly thoughtful way.” The Tumblr founder went on to say that:

“After hundreds of stories and videos… we couldn’t…

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