Roku sells five million players in the U.S.


Roku has sold a total of five million players in the U.S. since launching the first Roku box in 2008, the company announced Wednesday. Roku CEO Anthony Wood also said in a blog post that the company’s devices have delivered a total of 8 billion streams so far, and that one out of four Roku players now streams more than 35 hours to TVs — a pretty impressive number, but one that also includes music consumption. The  average U.S. consumer watches 33 hours of traditional TV a week, according to Nielsen.

Wood told me in early 2012 that his company had sold 2.5 million players by the end of 2011, which was below its own forecast. It looks like sales have picked up since then, with Roku customers buying another 2.5 million players in just 16 months. Just as a frame of reference: Apple (s AAPL) sold two million Apple…

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