And the internet goes pink…


Through a PR Lens

pink equals signOver the past several days I have seen a wave of pink and red equals signs replacing the profile pictures of those I know.

The Human Rights Campaign (click here for their Facebook fan page) has been temporarily replaced their blue and yellow logo with a red and pink logo in efforts to raise awareness and support for gay marriage. The image has gone viral. As of yesterday, the image had acquired 25,000 “likes’ and 78,000 shares from The Human Rights Campaign’s website over a 24 hour period. Beyonce, Fergie and even Grumpy Cat are promoting equality.

So, what’s the point anyways? It’s just a picture, why is it significant?

In my opinion, from a public relations perspective, the campaign has been a slam dunk.  The campaign exposure, awareness and support has not only been successful, it’s gone viral. With the simple change of a profile picture, or…

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